About the project
Our ongoing partnership with the United Nations has grown with the revamp of the United Nations Central Emergency Response Fund website. UNCERF is a humanitarian fund that provides assistance to those affected by natural disasters and armed conflicts. We provided a coherent online communications strategy that emphasizes UNCERF’s impact and effectiveness.
The prior website was narrowly focused on providing facts and figures without a lot of context. It also seemed heavily geared towards insiders and individuals who had familiarity with the organization. We broadened the website’s focus to serve many different audience groups.
Above all, we elevated storytelling on the website so users could get situated as far as the challenges facing the world today and the important work that UNCERF does.