We helped NYC Service become a pioneer in targeted volunteerism

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About the Project

In April 2009, we helped launch NYC Service—the citywide initiative tasked with setting a new standard for how cities can tap the power of their people to tackle their most pressing challenges.

What we did

We provided comprehensive digital services for the website and have been retained since 2009 for additional online initiatives.


Over six million service opportunities have been filled by volunteers since the launch of NYC Service and more than 10,000 people have been trained in CPR. NYC Service regularly recruits volunteers to coat rooftops white for the NYC CoolRoofs initiative. Over 4.5 million square feet of rooftop has been coated, reducing annual carbon missions by more than 1800+ metric tons.

Awards & Recognition

Webby 2013 nominee in Government
AIGA (Re)Design Award 2013

See all work