DOB NOW Safety

About the project

“Building One City”—an initiative launched by Mayor Bill DeBlasio in May 2015 is a roadmap for progress and transformation at NYC Department of Buildings. This plan calls for many NYC Department of Buildings interactions to be handled online to improve customer service and transparency.

What we did

This new initiative needed a name. After speaking to key stakeholders and examining the goals of the initiative, we proposed brand names that reflected existing realities as well as aspirational qualities of the overall initiative. DOB NOW was chosen after one round of naming based on meeting key criteria identified in our early meetings.

After the name was finalized, we created a flexible and cohesive brand system that enables the DOB to create different permutations based on key “themes” or “buckets” central to DOB’s interactions with the public. These “themes” include Inspections, Build (Permitting), Safety, and Licensing.

Related links

NYC Buildings
Rick Chandler, commissioner of the New York City Buildings Department, discusses plans to overhaul and upgrade its technology to meet the demands of the 21st century construction industry.
City Buildings Department to finally stop pushing paper, will roll out $30M state-of-the-art system
City debuts new $29.6 million computer system to speed up construction jobs
The Real Deal:
DOB to roll out electronic filing
DOB kicks off e-filing program
Press Release:
Buildings Dept. Launches DOB NOW Program to Modernize Agency
The Architects Newspaper:
NYC Department of Buildings launches new $29.6 million online filing platform

See all work