We created an entirely new website for the Museum of Jewish Heritage – A Living Memorial to the Holocaust to coincide with its 20th anniversary.
Located in Battery Park City with sweeping views of New York Harbor, the Museum is New York’s Holocaust museum and the second largest in the country. Established as a place of learning and reflection, the Museum creates opportunities for diverse audiences to engage with history and to consider its relevance to the present.
The website is a major communications tool for the Museum to promote exhibitions, events, programs, and initiatives. Compared to the previous year, this new website has experienced an increase in users, visitation, pageviews, and session duration.
The Museum is home to a beautifully evocative memorial garden created by the artist Andy Goldsworthy. The Garden of Stones is Goldsworthy’s only permanent installation in New York City.
HC.com/200 is a multi-faceted interactive glimpse into 200 years of HarperCollins, one of the largest book publishing companies in the world. HarperCollins plans to celebrate its bicentennial throughout 2017 and this website is a primary way of commemorating this important anniversary.
The site features 200 iconic HarperCollins titles, a timeline communicating important milestones in the company’s history, archival materials, relevant stories, and a section devoted to quotes about reading and writing from prominent HarperCollins authors.
The content for this anniversary site structured and guided the user interaction and experience. We opted for subtle design and interaction flourishes that enhance and do not overwhelm the visual content. Public response has been positive with numerous posts tagged with #hc200.
About the project
In 2010, one of our friends, Chris Tepper, mentioned that there wasn’t a proper AIDS memorial in New York City. So he decided to do something about it. Chris joined forces with his friend, Paul Kelterborn, to launch a grassroots campaign to have a permanent AIDS memorial built in NYC.
After six years of coalition building, community outreach, an international design competition and successful fundraising, Chris and Paul dedicated the Memorial on December 1, 2016. We recently launched a revamped 2.0 site for the dedication.
It’s been thoroughly inspiring to see the full evolution of this Memorial from just an idea to actual commemoration space in the Village. This project is a wonderful reminder that our public spaces can be powerful and meaningful if citizens are engaged and demand more than just generic open space.
Related press & links
NBC News: New York City AIDS Memorial Honors ‘Community of Heroes’
NYC Pix 11: City unveils New York AIDS Memorial for World AIDS Day
Gothamist: Photos: A First Look At The NYC AIDS Memorial
CBS New York: City Officials Dedicate AIDS Memorial Park In Greenwich Village On World AIDS Day
NY Daily News: City unveils AIDS memorial in the West Village at World AIDS Day ceremony
NY1: Manhattan AIDS Memorial Recalls Impact of City’s Epidemic
WNYC: New York City Remembers the AIDS Epidemic
Time: It’s World AIDS Day and There’s a New AIDS Memorial in New York City
New Yorker: NEW YORK’S NECESSARY NEW AIDS MEMORIAL
Architectural Record: NYC Dedicates New AIDS Memorial in Greenwich Village
About the project
“Building One City”—an initiative launched by Mayor Bill DeBlasio in May 2015 is a roadmap for progress and transformation at NYC Department of Buildings. This plan calls for many NYC Department of Buildings interactions to be handled online to improve customer service and transparency.
What we did
This new initiative needed a name. After speaking to key stakeholders and examining the goals of the initiative, we proposed brand names that reflected existing realities as well as aspirational qualities of the overall initiative. DOB NOW was chosen after one round of naming based on meeting key criteria identified in our early meetings.
After the name was finalized, we created a flexible and cohesive brand system that enables the DOB to create different permutations based on key “themes” or “buckets” central to DOB’s interactions with the public. These “themes” include Inspections, Build (Permitting), Safety, and Licensing.
Rick Chandler, commissioner of the New York City Buildings Department, discusses plans to overhaul and upgrade its technology to meet the demands of the 21st century construction industry.
City Buildings Department to finally stop pushing paper, will roll out $30M state-of-the-art system
City debuts new $29.6 million computer system to speed up construction jobs
The Real Deal:
DOB to roll out electronic filing
DOB kicks off e-filing program
Buildings Dept. Launches DOB NOW Program to Modernize Agency
The Architects Newspaper:
NYC Department of Buildings launches new $29.6 million online filing platform
In continuation of doing digital work for civic-minded organizations and impactful social initiatives, we’ve partnered with the Mayor’s Fund to Advance New York City to design a website for an exciting public-private partnership: The NYC Center for Youth Employment. This initiative aims to support 100k jobs, internships, and mentorships for young New Yorkers by 2020.
This public-private partnership is a win-win situation for everyone involved. Young people receive valuable workforce skills and experience. Companies can later hire these talented individuals for full-time work. The entire New York City talent pool strengthens and only gets stronger over time.
If you can provide an internship or job to a promising young individual, sign up on the site! Businesses of all sizes welcome!
The House of Marley is built on the principles of superior quality, earthfriendliness and a commitment to global charitable causes.We worked with HoM to revamp the visual design of thier global e-commerce platform and their lifestyle blog giving both a new, vibrant look and feel.
The new Speed Volunteering App for Mayor of London now available for iOS and Android!
Team London makes it quick and easy for Londoners to give their time, find volunteer opportunities and do great things for their city. Whether it’s cleaning up the environment or volunteering at one of the capital’s great events, Team London mobilizes the community spirit and enthusiasm of Londoners to make a difference. To make it easier for Londoners to fit volunteering into their lives, Team London has partnered with us to launch London’s first Speed Volunteering App!
Mayor of London Boris Johnson uses the app to find a Speed Volunteering opportunity closest to him!
What’s Speed Volunteering?
Speed Volunteering roles make it easier for people to give a little bit of time while still making a positive impact. They all have the following characteristics:
- take a couple of hours to complete (no more than six)
- are intended to be ‘one-off’
- are available at short-notice
- have no significant barriers to volunteering
Infusing the interface with color and personality
One of our top priorities with this app was to make sure it didn’t appear generic or look like an app created by a faceless government entity. We used actual photography of London volunteers. We also decided to use the boldest colors available from London’s brand guidelines.
Speed volunteering challenges
Speed volunteering challenges encourage users to track their volunteer hours. We introduced five color levels (yellow, green, purple, red, and black) that mimic karate belt colors. When a user reaches a certain level, the color for their interface changes.
London is leading the way on service and volunteerism
On the eve of United Nations’ International Volunteer Day, London was recognized as the European Volunteering Capital for 2016 by the European Volunteer Centre. Team London’s strategy and hard work has been recognized as a model for other cities. We are pleased that this app is one part of a multi-faceted strategy to leverage volunteering and service to strengthen communities and make London a better place to live. We believe this app marks a promising new direction in the kind of apps city governments will be producing in the future, leveraging technology to better connect with their constituents and build better communities.
UNICEF Connect is a powerful communications platform for UNICEF to engage with their strongest supporters. This platform helps UNICEF and its Regional Offices around the world share unique and powerful stories promoting children’s rights and well-being.
Multi-language options enable UNICEF’s Regional Offices to choose their default, main language and set any number of additional languages for their blog and begin publishing stories immediately. Any language is supported including Right-to-Left configurations.
Before UNICEF Connect, individual Regional Offices created their own blogs and websites designed to engage their supporters. These individual sites led to brand dilution and inefficiency. They created technical roadblocks to sharing important stories.
With the new platform, stories can now be shared easily. Any UNICEF Connect blog can re-post a story published by headquarters or any Regional Office, amplifying advocacy for children and UNICEF’s thought leadership. Each Regional Office blog is on-brand and works across all devices, desktop and mobile. Centralized code management makes updates across the entire network simple, reducing maintenance costs.
Creating a new blog is simple and quick too. Regional offices can spin up their own blog within the network in minutes. They also save time and money by using the UNICEF Connect platform instead of creating and maintaining their own sites.
As adoption of the new platform increases across all Regional Offices, UNICEF Connect will become a powerful voice for children’s rights and well-being, spreading ideas about ways to improve their lives and the lives of their families.
UNICEF Connect: blogs.unicef.org
UNICEF East Asia and Pacific Regional Office: blogs.unicef.org/east-asia-pacific
Stories of Innovation: blogs.unicef.org/innovation
We created a dynamic online hub for Leadership for Educational Equity (LEE)
LEE is a nonpartisan organization dedicated to empowering 30,000+ teachers and Teach For America alumni. We created a comprehensive member portal that serves as home base for inspiration, outreach, and leadership development. LEE members can easily access resources, toolkits, career information, and events related to educational equity. The site also facilitates networking, allowing members to link up with other members based on geography or shared interest.
We’re happy to report that compared to the previous website, unique visitors increased 80%. The bounce rate lowered by 10%. Pageviews and sessions increased by over 100%.
We created NYC Build it Back, a story of collective resilience and individual strength
About the project
After Hurricane Sandy wreaked havoc in 2012, New York City launched Build it Back. Conceived as a powerful, federally funded program to help homeowners rebuild, Build it Back needed to engage a sweeping audience, and enroll thousands to register for assistance.
What we did
We provided a suite of services. After strategizing the contours of the registration campaign, we spearheaded creative direction, brand design, naming, visual design, copywriting, video production, radio spots, interface design, print ads and a social media campaign. Working alongside the client, we:
- Devised a framework and a communication strategy that simplified a complex program and presented it in a consumer friendly way.
- Created and internally circulated an NYC Build it Back manifesto rooted in transparency, clarity, and a mission to help.
- Captured an emerging narrative of collective resilience through multiple authentic, long-term homeowner stories.
By October 31, 2013, NYC Build it Back had reached 25,000 registered applicants, exceeding original expectations by at least 20%.