Museum of Jewish Heritage

Museum of Jewish Heritage — A Living Memorial to the Holocaust, Homepage in iPad view

We created an entirely new website for the Museum of Jewish Heritage – A Living Memorial to the Holocaust to coincide with its 20th anniversary.

Located in Battery Park City with sweeping views of New York Harbor, the Museum is New York’s Holocaust museum and the second largest in the country. Established as a place of learning and reflection, the Museum creates opportunities for diverse audiences to engage with history and to consider its relevance to the present.

The website is a major communications tool for the Museum to promote exhibitions, events, programs, and initiatives. Compared to the previous year, this new website has experienced an increase in users, visitation, pageviews, and session duration.

The Museum is home to a beautifully evocative memorial garden created by the artist Andy Goldsworthy. The Garden of Stones is Goldsworthy’s only permanent installation in New York City.

Museum of Jewish Heritage — A Living Memorial to the Holocaust Exhibitions Listing and Detail page views

A nice milestone for our company…we’ve been published!

Data Visualization for Success: Interviews with 40 Experienced Designers features two of our dataviz projects along with some thoughts about the process of creating a dataviz. It’s a honor to be included with designers we admire. It’s available for purchase on Amazon.

Projects featured in the book:
An Interactive Visualization of NYC Trees
Shakespeare at the Delacorte Theater

data visualization for success



View the layout (pdf)

Celebrating 200 years of great books

HarperCollins Publishers 200th Anniversary homepage shown in iPad is a multi-faceted interactive glimpse into 200 years of HarperCollins, one of the largest book publishing companies in the world. HarperCollins plans to celebrate its bicentennial throughout 2017 and this website is a primary way of commemorating this important anniversary.

The site features 200 iconic HarperCollins titles, a timeline communicating important milestones in the company’s history, archival materials, relevant stories, and a section devoted to quotes about reading and writing from prominent HarperCollins authors.

The content for this anniversary site structured and guided the user interaction and experience. We opted for subtle design and interaction flourishes that enhance and do not overwhelm the visual content. Public response has been positive with numerous posts tagged with #hc200.

HarperCollins 200 Listing page

HarperCollins I Read section featuring Anthony Doerr

HarperCollins 200 Timeline section screenshot

HarperCollins 200 Archives

NYC AIDS Memorial

NYC AIDS memorial - desktop

About the project

In 2010, one of our friends, Chris Tepper, mentioned that there wasn’t a proper AIDS memorial in New York City. So he decided to do something about it. Chris joined forces with his friend, Paul Kelterborn, to launch a grassroots campaign to have a permanent AIDS memorial built in NYC.

After six years of coalition building, community outreach, an international design competition and successful fundraising, Chris and Paul dedicated the Memorial on December 1, 2016. We recently launched a revamped 2.0 site for the dedication.

It’s been thoroughly inspiring to see the full evolution of this Memorial from just an idea to actual commemoration space in the Village. This project is a wonderful reminder that our public spaces can be powerful and meaningful if citizens are engaged and demand more than just generic open space.

NYC AIDS memorial - tablet

Related press & links

NBC News: New York City AIDS Memorial Honors ‘Community of Heroes’

NYC Pix 11: City unveils New York AIDS Memorial for World AIDS Day

Gothamist: Photos: A First Look At The NYC AIDS Memorial

CBS New York: City Officials Dedicate AIDS Memorial Park In Greenwich Village On World AIDS Day

NY Daily News: City unveils AIDS memorial in the West Village at World AIDS Day ceremony

NY1: Manhattan AIDS Memorial Recalls Impact of City’s Epidemic

WNYC: New York City Remembers the AIDS Epidemic

Time: It’s World AIDS Day and There’s a New AIDS Memorial in New York City


Architectural Record: NYC Dedicates New AIDS Memorial in Greenwich Village



DOB NOW Safety

About the project

“Building One City”—an initiative launched by Mayor Bill DeBlasio in May 2015 is a roadmap for progress and transformation at NYC Department of Buildings. This plan calls for many NYC Department of Buildings interactions to be handled online to improve customer service and transparency.

What we did

This new initiative needed a name. After speaking to key stakeholders and examining the goals of the initiative, we proposed brand names that reflected existing realities as well as aspirational qualities of the overall initiative. DOB NOW was chosen after one round of naming based on meeting key criteria identified in our early meetings.

After the name was finalized, we created a flexible and cohesive brand system that enables the DOB to create different permutations based on key “themes” or “buckets” central to DOB’s interactions with the public. These “themes” include Inspections, Build (Permitting), Safety, and Licensing.

Related links

NYC Buildings
Rick Chandler, commissioner of the New York City Buildings Department, discusses plans to overhaul and upgrade its technology to meet the demands of the 21st century construction industry.
City Buildings Department to finally stop pushing paper, will roll out $30M state-of-the-art system
City debuts new $29.6 million computer system to speed up construction jobs
The Real Deal:
DOB to roll out electronic filing
DOB kicks off e-filing program
Press Release:
Buildings Dept. Launches DOB NOW Program to Modernize Agency
The Architects Newspaper:
NYC Department of Buildings launches new $29.6 million online filing platform

NYC Center for Youth Employment

NYC Center for Youth Employment Homepage and Ssecondary page examples
In continuation of doing digital work for civic-minded organizations and impactful social initiatives, we’ve partnered with the Mayor’s Fund to Advance New York City to design a website for an exciting public-private partnership: The NYC Center for Youth Employment. This initiative aims to support 100k jobs, internships, and mentorships for young New Yorkers by 2020.

This public-private partnership is a win-win situation for everyone involved. Young people receive valuable workforce skills and experience. Companies can later hire these talented individuals for full-time work. The entire New York City talent pool strengthens and only gets stronger over time.

If you can provide an internship or job to a promising young individual, sign up on the site! Businesses of all sizes welcome!

The House of Marley

The House of Marley is built on the principles of superior quality, earthfriendliness and a commitment to global charitable causes.We worked with HoM to revamp the visual design of thier global e-commerce platform and their lifestyle blog giving both a new, vibrant look and feel.

The House of Marley #LiveMarley Blog HomepageThe House of Marley #LiveMarley Blog Homepage

Give a little time, make a big difference!

The new Speed Volunteering App for Mayor of London now available for iOS and Android!

Team London makes it quick and easy for Londoners to give their time, find volunteer opportunities and do great things for their city. Whether it’s cleaning up the environment or volunteering at one of the capital’s great events, Team London mobilizes the community spirit and enthusiasm of Londoners to make a difference. To make it easier for Londoners to fit volunteering into their lives, Team London has partnered with us to launch London’s first Speed Volunteering App!

Team London iOS App: Home, Organisations and the Hours Tracking Screens

Team London for Android

Team London for Android - Welcome Screen

Mayor of London Boris Johnson uses the app to find a Speed Volunteering opportunity closest to him!

Mayor of London Boris Johnson uses the app to find a Speed Volunteering opportunity closest to him!

What’s Speed Volunteering?

Speed Volunteering roles make it easier for people to give a little bit of time while still making a positive impact. They all have the following characteristics:

  • take a couple of hours to complete (no more than six)
  • are intended to be ‘one-off’
  • are available at short-notice
  • have no significant barriers to volunteering

Infusing the interface with color and personality

One of our top priorities with this app was to make sure it didn’t appear generic or look like an app created by a faceless government entity. We used actual photography of London volunteers. We also decided to use the boldest colors available from London’s brand guidelines.

Team London iOS App: Volunteer opportunity and organisation detail screens

Speed volunteering challenges

Speed volunteering challenges encourage users to track their volunteer hours. We introduced five color levels (yellow, green, purple, red, and black) that mimic karate belt colors. When a user reaches a certain level, the color for their interface changes.

Team London iOS App: Challenges screens yellow and green

London is leading the way on service and volunteerism

On the eve of United Nations’ International Volunteer Day, London was recognized as the European Volunteering Capital for 2016 by the European Volunteer Centre. Team London’s strategy and hard work has been recognized as a model for other cities. We are pleased that this app is one part of a multi-faceted strategy to leverage volunteering and service to strengthen communities and make London a better place to live. We believe this app marks a promising new direction in the kind of apps city governments will be producing in the future, leveraging technology to better connect with their constituents and build better communities.

UNICEF Connect

UNICEF Connect is a powerful communications platform for UNICEF to engage with their strongest supporters. This platform helps UNICEF and its Regional Offices around the world share unique and powerful stories promoting children’s rights and well-being.

UNICEF Connect main blog and two sub blogs: East asia pacific and Stories of Innovation screenshots.

Multi-language options enable UNICEF’s Regional Offices to choose their default, main language and set any number of additional languages for their blog and begin publishing stories immediately. Any language is supported including Right-to-Left configurations.

UNICEF Connect story pages screenshot: Arabic and Chinese language options

UNICEF East Asia Pacific homepage screenshot set in iPad

UNICEF Connect: Sories of innovation screenshot in mobile view set against a background of children running.

UNICEF Connect: two views set in mobile—a story on the main blog and a homepage of the East Asia Pacific regional office.


Before UNICEF Connect, individual Regional Offices created their own blogs and websites designed to engage their supporters. These individual sites led to brand dilution and inefficiency. They created technical roadblocks to sharing important stories.

With the new platform, stories can now be shared easily. Any UNICEF Connect blog can re-post a story published by headquarters or any Regional Office, amplifying advocacy for children and UNICEF’s thought leadership. Each Regional Office blog is on-brand and works across all devices, desktop and mobile. Centralized code management makes updates across the entire network simple, reducing maintenance costs.

Creating a new blog is simple and quick too. Regional offices can spin up their own blog within the network in minutes. They also save time and money by using the UNICEF Connect platform instead of creating and maintaining their own sites.

As adoption of the new platform increases across all Regional Offices, UNICEF Connect will become a powerful voice for children’s rights and well-being, spreading ideas about ways to improve their lives and the lives of their families.

UNICEF Connect:
UNICEF East Asia and Pacific Regional Office:
Stories of Innovation:

We created a dynamic online hub for Leadership for Educational Equity (LEE)

  • LEE homepage
  • LEE Members
  • LEE Members
  • LEE Blog
  • LEE Blog
  • LEE-Growing the Movement
  • LEE-Building the Movement

LEE is a nonpartisan organization dedicated to empowering 30,000+ teachers and Teach For America alumni. We created a comprehensive member portal that serves as home base for inspiration, outreach, and leadership development. LEE members can easily access resources, toolkits, career information, and events related to educational equity. The site also facilitates networking, allowing members to link up with other members based on geography or shared interest.

We’re happy to report that compared to the previous website, unique visitors increased 80%. The bounce rate lowered by 10%. Pageviews and sessions increased by over 100%.