LifeSci NYC pages in ipad

We teamed with NYCEDC to launch an online homebase to promote the growing life science industry in NYC. The creation of this website recognizes that if you want to build and nurture an industry, it helps to have a centralized source of information for entrepreneurs, individuals and companies. This site is one of many efforts to make NYC a hub for the life sciences industry. homepage & secondary page

Built on a modular Drupal 8 framework, this platform seeks to serve the life sciences community by connecting entrepreneurs to key resources like available space, notable events and talent resources. Over time, more functionality and content will be added, including an upcoming internship program and application forms.

Related News

Crains: De Blasio to give life sciences industry $500 million boost
NYCEDC: Life Sciences industry

Museum of Jewish Heritage

Museum of Jewish Heritage — A Living Memorial to the Holocaust, Homepage in iPad view

We created an entirely new website for the Museum of Jewish Heritage – A Living Memorial to the Holocaust to coincide with its 20th anniversary.

Located in Battery Park City with sweeping views of New York Harbor, the Museum is New York’s Holocaust museum and the second largest in the country. Established as a place of learning and reflection, the Museum creates opportunities for diverse audiences to engage with history and to consider its relevance to the present.

The website is a major communications tool for the Museum to promote exhibitions, events, programs, and initiatives. Compared to the previous year, this new website has experienced an increase in users, visitation, pageviews, and session duration.

The Museum is home to a beautifully evocative memorial garden created by the artist Andy Goldsworthy. The Garden of Stones is Goldsworthy’s only permanent installation in New York City.

Museum of Jewish Heritage — A Living Memorial to the Holocaust Exhibitions Listing and Detail page views

A nice milestone for our company…we’ve been published!

Data Visualization for Success: Interviews with 40 Experienced Designers features two of our dataviz projects along with some thoughts about the process of creating a dataviz. It’s a honor to be included with designers we admire. It’s available for purchase on Amazon.

Projects featured in the book:
An Interactive Visualization of NYC Trees
Shakespeare at the Delacorte Theater

data visualization for success



View the layout (pdf)

Celebrating 200 years of great books

HarperCollins Publishers 200th Anniversary homepage shown in iPad is a multi-faceted interactive glimpse into 200 years of HarperCollins, one of the largest book publishing companies in the world. HarperCollins plans to celebrate its bicentennial throughout 2017 and this website is a primary way of commemorating this important anniversary.

The site features 200 iconic HarperCollins titles, a timeline communicating important milestones in the company’s history, archival materials, relevant stories, and a section devoted to quotes about reading and writing from prominent HarperCollins authors.

The content for this anniversary site structured and guided the user interaction and experience. We opted for subtle design and interaction flourishes that enhance and do not overwhelm the visual content. Public response has been positive with numerous posts tagged with #hc200.

HarperCollins 200 Listing page

HarperCollins I Read section featuring Anthony Doerr

HarperCollins 200 Timeline section screenshot

HarperCollins 200 Archives


From HarperCollins…
Entertainment Weekly

NYC AIDS Memorial

NYC AIDS memorial - desktop

About the project

In 2010, one of our friends, Chris Tepper, mentioned that there wasn’t a proper AIDS memorial in New York City. So he decided to do something about it. Chris joined forces with his friend, Paul Kelterborn, to launch a grassroots campaign to have a permanent AIDS memorial built in NYC.

After six years of coalition building, community outreach, an international design competition and successful fundraising, Chris and Paul dedicated the Memorial on December 1, 2016. We recently launched a revamped 2.0 site for the dedication.

It’s been thoroughly inspiring to see the full evolution of this Memorial from just an idea to actual commemoration space in the Village. This project is a wonderful reminder that our public spaces can be powerful and meaningful if citizens are engaged and demand more than just generic open space.

NYC AIDS memorial - tablet

Related press & links

NBC News: New York City AIDS Memorial Honors ‘Community of Heroes’

NYC Pix 11: City unveils New York AIDS Memorial for World AIDS Day

Gothamist: Photos: A First Look At The NYC AIDS Memorial

CBS New York: City Officials Dedicate AIDS Memorial Park In Greenwich Village On World AIDS Day

NY Daily News: City unveils AIDS memorial in the West Village at World AIDS Day ceremony

NY1: Manhattan AIDS Memorial Recalls Impact of City’s Epidemic

WNYC: New York City Remembers the AIDS Epidemic

Time: It’s World AIDS Day and There’s a New AIDS Memorial in New York City


Architectural Record: NYC Dedicates New AIDS Memorial in Greenwich Village

Give a little time, make a big difference!

The new Speed Volunteering App for Mayor of London now available for iOS and Android!

Team London makes it quick and easy for Londoners to give their time, find volunteer opportunities and do great things for their city. Whether it’s cleaning up the environment or volunteering at one of the capital’s great events, Team London mobilizes the community spirit and enthusiasm of Londoners to make a difference. To make it easier for Londoners to fit volunteering into their lives, Team London has partnered with us to launch London’s first Speed Volunteering App!

Team London iOS App: Home, Organisations and the Hours Tracking Screens

Team London for Android

Team London for Android - Welcome Screen

Mayor of London Boris Johnson uses the app to find a Speed Volunteering opportunity closest to him!

Mayor of London Boris Johnson uses the app to find a Speed Volunteering opportunity closest to him!

What’s Speed Volunteering?

Speed Volunteering roles make it easier for people to give a little bit of time while still making a positive impact. They all have the following characteristics:

  • take a couple of hours to complete (no more than six)
  • are intended to be ‘one-off’
  • are available at short-notice
  • have no significant barriers to volunteering

Infusing the interface with color and personality

One of our top priorities with this app was to make sure it didn’t appear generic or look like an app created by a faceless government entity. We used actual photography of London volunteers. We also decided to use the boldest colors available from London’s brand guidelines.

Team London iOS App: Volunteer opportunity and organisation detail screens

Speed volunteering challenges

Speed volunteering challenges encourage users to track their volunteer hours. We introduced five color levels (yellow, green, purple, red, and black) that mimic karate belt colors. When a user reaches a certain level, the color for their interface changes.

Team London iOS App: Challenges screens yellow and green

London is leading the way on service and volunteerism

On the eve of United Nations’ International Volunteer Day, London was recognized as the European Volunteering Capital for 2016 by the European Volunteer Centre. Team London’s strategy and hard work has been recognized as a model for other cities. We are pleased that this app is one part of a multi-faceted strategy to leverage volunteering and service to strengthen communities and make London a better place to live. We believe this app marks a promising new direction in the kind of apps city governments will be producing in the future, leveraging technology to better connect with their constituents and build better communities.

UNICEF Connect

UNICEF Connect is a powerful communications platform for UNICEF to engage with their strongest supporters. This platform helps UNICEF and its Regional Offices around the world share unique and powerful stories promoting children’s rights and well-being.

UNICEF Connect main blog and two sub blogs: East asia pacific and Stories of Innovation screenshots.

Multi-language options enable UNICEF’s Regional Offices to choose their default, main language and set any number of additional languages for their blog and begin publishing stories immediately. Any language is supported including Right-to-Left configurations.

UNICEF Connect story pages screenshot: Arabic and Chinese language options

UNICEF East Asia Pacific homepage screenshot set in iPad

UNICEF Connect: Sories of innovation screenshot in mobile view set against a background of children running.

UNICEF Connect: two views set in mobile—a story on the main blog and a homepage of the East Asia Pacific regional office.


Before UNICEF Connect, individual Regional Offices created their own blogs and websites designed to engage their supporters. These individual sites led to brand dilution and inefficiency. They created technical roadblocks to sharing important stories.

With the new platform, stories can now be shared easily. Any UNICEF Connect blog can re-post a story published by headquarters or any Regional Office, amplifying advocacy for children and UNICEF’s thought leadership. Each Regional Office blog is on-brand and works across all devices, desktop and mobile. Centralized code management makes updates across the entire network simple, reducing maintenance costs.

Creating a new blog is simple and quick too. Regional offices can spin up their own blog within the network in minutes. They also save time and money by using the UNICEF Connect platform instead of creating and maintaining their own sites.

As adoption of the new platform increases across all Regional Offices, UNICEF Connect will become a powerful voice for children’s rights and well-being, spreading ideas about ways to improve their lives and the lives of their families.

UNICEF Connect:
UNICEF East Asia and Pacific Regional Office:
Stories of Innovation:

Together, Making Good Projects Great

An exciting new portfolio showcases NYC’s preeminent project management and owner representation firm: Zubatkin.

Zubatkin Owner Representation is a project management and owner representation firm focusing on the development of museum, institutional, religious, educational, performing arts, and private development projects. The firm has worked on many iconic buildings including the American Museum of Natural History, New Museum, St Patrick’s Cathedral, and the National September 11 Memorial Museum.

For their online presence, they needed a dynamic, mobile responsive website that could showcase their impressive portfolio of work accrued over 20 years. Individual project pages in the “Work” section of the site allow them to show their expertise and value for their clients. Working with the design conceived by Manuel Miranda Practice (MMP), we created a project page “builder” that enables Zubatkin to build magazine style layouts which accommodate different image sizes: square, landscape, and portrait. An expressive collage of photography can be easily created, published, and maintained. Easy categorization of the project pages allows prospective visitors to understand the range and depth of Zubatkin’s work.

We created a dynamic online hub for Leadership for Educational Equity (LEE)

  • LEE homepage
  • LEE Members
  • LEE Members
  • LEE Blog
  • LEE Blog
  • LEE-Growing the Movement
  • LEE-Building the Movement

LEE is a nonpartisan organization dedicated to empowering 30,000+ teachers and Teach For America alumni. We created a comprehensive member portal that serves as home base for inspiration, outreach, and leadership development. LEE members can easily access resources, toolkits, career information, and events related to educational equity. The site also facilitates networking, allowing members to link up with other members based on geography or shared interest.

We’re happy to report that compared to the previous website, unique visitors increased 80%. The bounce rate lowered by 10%. Pageviews and sessions increased by over 100%.

We revamped Mediaocean’s site so they can work better with their clients


Mediaocean enables agencies and brands to manage and coordinate the entire advertising workflow. According to Forbes, Mediaocean is starting its IPO process in mid 2014. We helped reimagine their online presence with a mobile first approach that showcases their products and the people.