ABC News

Site: ABC News iPad App
Client: ABC News
Industry: Media

The Project
ABC News engaged our interaction and visual design services for their new iPad app. In addition to designing an app that was visually eye-catching, it had to be intuitive, easy-to-use, and content-scalable for all of the news divisions at ABC News.

Our solution
The leading driver of this App was the news content. This App had to engage the spectrum of users: casual to no-frills news readers. In addition to the sphere or globe in the iPad App, we presented alternative visions for the App that encouraged swiping through content in a fun, easy way. The Client and our team recognized that there would be a strong element of play and intuition in this App.

The response
On release, the App climbed to Number 1 on the Apple Store and remained in the Top 10 for several weeks. We believe it’s a strong first step in creating an engaging and informative News App. As of December 2010, the app is on 590,000 iPads. The project got a shoutout from AdAge for “Best TV Broadcast News IPad App.”